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Lucas Melbye, Vice President, Public Affairs Research, Maru/Matchbox


The lead researcher on Canada’s longest running and most comprehensive study measuring Canadian consumers’ attitudes towards modernizing the grid. A study commissioned by SmartGrid Canada.

At Maru/Matchbox, the research firm who owns and manages the Angus Reid Forum, Lucas focuses on large-scale shifts in perceptions about energy consumption on behalf of utilities, communications companies, and non-profits.

Lucas’ day-to-day focus is translating Canadians’ attitudes and behaviours towards energy in a relevant, strategic, and engaging way.